white concrete building in low angle photography

The early onset of summer and the severe heatwave have pushed up demand for ACs and inverters across the country by 62% with India’s Tier-II towns and cities witnessing a high double-digit demand growth rate compared to Tier-I, reports the latest Justdial Consumer Insights.

Some key insights

  • Delhi generates almost 50% of the demand for ACs in Tier-I cities
  • Tier-II cities see a 77% demand uptick for ACs and 146% for inverters
  • Daikin is the most searched AC brand among Tier-I cities, Voltas in Tier-II
  • Luminous, Microtek, V Guard top-3 most searched inverter brands on Just Dial

While total searches for ACs and inverters went up by 62% (YOY) in April’22, demand for ACs during the month was 3X of inverters on Justdial. The JFM’22 quarter also saw a 23% rise in demand for ACs and inverters vis-à-vis JFM’21 amidst the ongoing. Demand for AC servicing also picked up during the quarter, witnessing an 18% (YOY) rise.

Commenting on the trend, Mr. Prasun Kumar, CMO, Justdial, said: “The uptick in demand stands in good stead for our neighbourhood ecommerce ecosystem that Justdial has stood for and empowered. Increasingly we are witnessing local shops and neighbourhood stores embracing the digital to bring in new customers and revenue. We have tried to aggregate all the dealers of electronic goods on the platform, enabling our customers to take an informed choice and get the best deal.”

Pan-India demand for ACs grew by 53% and inverters 101%, and AC servicing by 54%. The most sought-after top-10 AC brands in the country were Voltas, Daikin, Blue Star, O General, Mitsubishi Electric, Hitachi, LG, and Lloyd. Among inverters, Luminous, Microtek, V Guard, Su-Kam, Genus, Exide, Amarone, UTL, APC, and Smarten were the top-10 most searched brands on Justdial.

In Tier-I cities, demand for ACs rose by 30% in the month of April’22 with Delhi leading the way by generating almost 46% of the searches while Mumbai, Ahmedabad and Hyderabad together contributed 36%. Searches for ACs in Tier-II towns and cities, rose by 77% (YOY) during April’22 and 23% (YOY) during the JFM’22 quarter. Jaipur, Chandigarh, Lucknow, Surat, Ludhiana, Kanpur, Vadodara, Indore, Rajkot, and Vijayawada were the top-10 Tier-II towns and cities that had maximum demand for ACs. Voltas was the most searched brand in Tier-II cities but in Tier-I Daikin remained ahead of Voltas with 30% more searches.

For inverters, demand in Tier-I cities saw a spike of 19% in April but remained stable in the JFM’22 quarter amidst the national power crisis. Delhi generated maximum demand among Tier-I cities contributing around 28% of the total searches while Chennai, Hyderabad, Mumbai, and Pune made up 55% of the searches. Tier-II cities also saw a 146% jump in demand for inverters with maximum searches coming from the cities of Jaipur, Chandigarh, Lucknow, Surat, Ludhiana, Kanpur, Vadodara, Indore, Rajkot, and Vijayawada.

Demand for AC servicing also shot up by 53% during April’22 and 11% during JFM’22 in Tier-I cities. Delhi and Hyderabad contributed to almost 46% of the demand for AC servicing in Tier-I cities followed by Mumbai in third place. In Tier-II towns and cities, the demand uptick for April’22 was 61% and for the JFM’22 quarter, it was 28%. The top-10 Tier-II cities with maximum demand were Jaipur, Chandigarh, Lucknow, Surat, Ludhiana, Kanpur, Vadodara, Indore, Rajkot, and Vijayawada